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About Eurosport

Eurosport is a French television sports network and a subsidiary of Warner Bros. Discovery Sports, a division of Warner Bros. Discovery and managed by its EMEA regional hub. Eurosport owns a wide range of rights across many sports, but generally does not bid for premium-priced rights such as those to major football leagues. However, in 2015, it was awarded rights to broadcast the Olympic Games from 2018 for most of Europe and for 2022 for the UK and France in a deal worth €1.3 billion (£922 million). It transmits much of the same footage across multiple markets, and uses off-screen commentators rather than on-screen presenters, so that the same visual feed may be broadcast in multiple languages, while minimizing production costs. The network of channels is available in 54 countries, in 20 different languages, providing viewers with European and international sporting events. Eurosport had 157 million subscribers in 2019, marking no increase from the previous year. The Eurosport 2 channel had an audience of 87 million viewers in 2019, an increase of one million.

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History of Eurosport

Prior to the creation of Eurosport, the European Broadcasting Union had acquired substantial amounts of sports rights, yet its members were only able to broadcast a fraction of them. This provided the impetus for setting up the Eurosport Consortium, made up of several EBU members, to establish an outlet where these rights could be exploited. Sky Television plc was chosen as a commercial partner to the EBU project, and the channel launched at 6pm on 5 February 1989. It largely replaced the original Sky Channel (later rebranded as Sky One) on European cable systems. Sky Channel refocused to serve only the United Kingdom and Ireland. For a period of time, some of Sky Channel's former pan-European programming was broadcast in the hours before Eurosport's startup, under the brand Sky Europe

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